Island Broadcasting Company participates in ABU 51st General Assembly

Island Broadcasting Company participates in 51st Asia-Pacific Broadcasting Union (ABU) General Assembly and Associate Meetings held in Macau from today until October 28.

Executive Chairman, Ameen Ibrahim and Chief Operating Officer Mohamed Asif will participate on behalf of the Island Broadcasting Company.

According to Macau Daily, the opening ceremony of ABU’s general assembly will be held next Monday (October 27) at the Conrad Hotel. Macau’s Chief Executive, Mr Chui Sai On, will be officiating the ceremony and delivering a keynote speech, organizers said in a press release.

This year’s general assembly focuses on “future-proofing broadcasting in a fragmented media world,” looking at how the rapid development of media platforms and technology allows audiences to choose the content they want to watch. The challenges that traditional media broadcasting has faced while other media platforms emerge will also be addressed during the assembly.

The event features not only the general assembly, but also a TV song festival, which will be held on Saturday (October 25) at 8:00p.m. at the Sands Theatre.

The festival gathers well-known singers from the Asia-Pacific region, who will be competing here in Macau in a program produced by TDM, with live-broadcast available on TDM’s Portuguese and Chinese channels.

A gala awards dinner will also be held on October 27 at the Sheraton Hotel. It aims at recognizing outstanding TV and radio programs among ABU members in different categories, namely news, documentary, drama, and entertainment. The gala is also produced by TDM.